Marketing & Customer Journey Expert

For one of our clients active in the insurance sector, we are looking for a Marketing & Customer Experience Expert. The Value Proposition Commercial Life team aims to provide marketing solutions to customers (companies and their employees, individuals and self-employed) and to offer them a better...

Description

For one of our clients active in the insurance sector, we are looking for a Marketing & Customer Experience Expert.

The Value Proposition Commercial Life team aims to provide marketing solutions to customers (companies and their employees, individuals and self-employed) and to offer them a better user experience. The team is in charge of marketing projects and writing marketing and communication content.
  • Contribute to the implementation of the marketing plan initiatives based on the Life business strategy, focusing on
3 areas: Customer Journey, production growth, servicing & digitalization
  • 5 customer segmentations: Retail, independent, SME, corporate and public sector, in collaboration with internal departments
  • Improve the Customer Journey and develop Value Proposition;
  • Develop, coordinate and represent marketing in cross-functional projects and use market research to take the necessary measures to strengthen the image, the product and service offering, the quality of service, the customer experience and to stimulate sales.
  • Develop customer strategies for customer acquisition, development, retention and loyalty, in collaboration with other departments.
  • Conduct impact analysis of marketing campaigns to ensure and optimize their effectiveness and take necessary actions.
  • Develop, elaborate and test original and creative concepts in order to adopt innovative marketing
  • Deploy upsell and cross-sell campaigns while ensuring end-to-end execution
  • Develop customer marketing content with a focus on digital development of specific content for the distribution network and internal sales force
  • Define and develop content on a "Sell-Serve-Inform-Sell" basis on our website

Your profile

  • You have a Master's degree or a Bachelor's degree and have several professional experiences to your credit
  • You have 3 years experience in marketing
  • A good knowledge of insurance products (Life) is an asset for the position
  • You are fluent in French and Dutch and have a very good knowledge of English
  • You know how to work in project mode, and have experience in copywriting
  • You have a 360° view of the customer, you communicate and collaborate easily and are a good listener
  • You produce convincing presentations and are able to translate complex insurance products into attractive customer-oriented services, taking into account the customer's experience along the way.
  • You dare to make decisions and propose ambitious solutions without losing sight of the customer experience.

Offer

Our client is located in Brussels and offers you :
  • A permanent contract
  • A job that fits your life and your dreams
  • From group insurance to hospitalization insurance (also open to other people in your household at an advantageous rate) and up to 30% discount on our other insurance products.
  • With 35 days off per year to recharge your batteries after your enthusiastic efforts, home working, sports facilities and training, we provide everything to keep you fit professionally, physically and mentally!

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