Senior Go-To-Market Manager

For one of our clients active in the insurance sector, we are looking for a Senior Go-To-Market Manager. You will translate the Life strategy into concrete plans and orchestrate its implementation between the company's internal services and branch network. You will be part of a dynamic team in...

Description

For one of our clients active in the insurance sector, we are looking for a Senior Go-To-Market Manager.

You will translate the Life strategy into concrete plans and orchestrate its implementation between the company's internal services and branch network.
You will be part of a dynamic team in charge of defining and implementing the marketing strategy (Life and Non-Life) for the network and the customers.
In collaboration with the different entities, you are the pillar of the effective implementation of the Life marketing projects, making ambitions a reality.

In concrete terms :
  • You will analyse market trends, be responsible for the competitive intelligence of Life insurance products and identify future services and products that the company should offer;
  • You define the implementation roadmap for Life marketing projects such as product launches, partnership boosting, relationship marketing campaigns, value propositions, loyalty programs,... ;
  • You will ensure that roles and responsibilities are clear from conception to actual implementation, while ensuring a follow up that allows for the meticulous steering of the implementation;
  • You set up in an optimal way the leadership, the coordination and the follow-up of your various projects;
  • You will deliver on the planned scope, within the planned budget, the desired quality and the defined schedule;
  • You will work closely with the Sales, Product and Communication Departments and regularly participate in working groups with representatives of the agency network;
  • You coordinate training and centralize useful and necessary information for the sales departments and distribution networks to ensure the success of commercial ambitions;
  • You will lead working groups and present the progress of your projects at meetings of the marketing, sales and advisory teams.

Your profile

  • You have a master's degree or equivalent through experience.
  • You have at least 5 years of relevant experience in one of the marketing (product / go-to-market / strategic marketing) or commercial (relations with a network of agents) fields.
  • You have a very good knowledge of French and Dutch.
  • You have a solid experience in project management.
  • You have experience or a strong affinity with life insurance products (investment/protection).
Competencies :
  • expertise in project management ;
  • stakeholdering management ;
  • communication: bringing specific messages, adapting to your audience, fluency in writing and speaking, ... ;
  • Analytical and synthesis skills, allowing to deduce key elements from different sources of information and observation;
  • ability to describe a concrete action plan based on a strategic vision;
  • assertiveness and autonomy;
  • results orientation;
  • structure and organisation are no secret to you;
  • Critical, constructive and solution-oriented mindset;
  • strong customer orientation
  • commercial sensitivity;
  • team player & social ;
  • resistance to stress;
  • open to changes in customer expectations, the insurance market and technology;
  • PowerPoint & Excel ;

Offer

Our client is located in Brussels and offers :

A permanent contract
A challenging work environment in a renowned company
The importance of a good work-life balance
The possibility of training and development

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